Fendi Fendi Brand Profile

Fendi Fendi Founder: Addle Casagrande 爱德拉卡萨格 Edward Duo Fendi Rand Edoardo Fendi
Fendi Fendi Designer: 1962, Karl Lagerfeld (Karl Largerfeld), Silvia Venturini Fendi
Fendi Fendi style: volatile, sexy, noble and refined, known for high-quality fur.
Fendi Fendi's story began in 1925. In Rome, Via del Plebiscito an unskilled laborer floor, Edoardo and Adele Fendi Fendi Fendi handbags and fur manufacturing. After World War II, Fendi Fendi company began expansion. Five sisters-Paola, Anna, Franca, Carla and Alda Fendi Fendi in 1946 joined the Fendi family business. Today, Fendi Fendi shock continues to design innovative fashion.
Fendi Fendi brand specializing in the production of high quality leather products, first held in 1955, Fendi Fendi fashion show. Then the company has grown, the business scope expanded to knitwear, swimwear, clothing and other categories of lower prices, and even developed a Fendi Fendi jewelry, Fendi Fendi men's perfume, but still the brand Fendi Fendi fur class Apparel reputation in the fashion world. Fendi Fendi founder after the death of Edward Duo Fendi, founded by her five daughters to participate in management. 1962, Fendi Fendi designer German nationals employed by the company famous for its brand of designer Karl Lagerfeld, Lagerfeld dramatic Fendi Fendi design makes access to global fashion brand clothing of attention and praise, Lagerfeld cooperation with the Fendi double F Fendi letters to identify the mix of series, following the double C Chanel letters in France, Italy, Gucci's double-G, after the letters, but also a fashion consciousness are all two-letter symbol.
Lagerfeld to innovate on the fur processing, such as dealing with the real animal fur into effect with the appearance of imitation fur; the fur fabric marked with a large number of small holes to reduce the weight of Fendi Fendi coat easy to wear; colorful dyed fur and so on. Fendi Fendi innovative design also includes water mink coat, denim fabric for the trim, use, such as squirrel skins, snow mink fur and so very bold design.
Fendi Fendi fur the early nineties introduced installed opposite to the front for the whole fur coat on both sides of mesh fabric to protest against the prevailing anti-fur clothing movement. 93/94 autumn and winter, Fendi Fendi brand re-launch of folding into a zipper-like packets and long fur coat. As head of the Fendi Fendi Fendi Fendi sister company also intends to change the past, as the fur clothing for the people's traditional concept of luxury goods, so that the brand Fendi Fendi fur clothing is more to life, civilians, fashion, approached more consumers.
In business strategy, Fendi Fendi license management method of using the development of accessories, such as Fendi Fendi, Fendi Fendi gloves, Fendi Fendi pen, Fendi Fendi light, Fendi Fendi Fendi Fendi glasses and perfume, so that Fendi Fendi brand intangible assets are fully utilized.