PRADA in the last hundred years of development process, through efforts to create both classic and innovative color fashion philosophy, a legendary world-renowned brands.
1913, PRADA center in Milan, Italy, founded the first boutique, designed by founder Mario Prada fashion and high-quality handbags,UGG outlet luggage, leather accessories and cosmetics cases and other products obtained from the royal family and upper class loved and sought after community. Today, this boutique still favored the upper class in Italy still has a high reputation and fame, PRADA value embodied in products has been regarded as extraordinary in everyday life to enjoy.
In 1978, the historic brand names have been given a new element in the development and vitality. The founder's granddaughter Miuccia PRADA was rich with experience in the production of luxury products,UGG Kid's Bailey Button 5991 Black Patrizio Bertelli established a business partnership. Miuccia Prada PRADA as the chief architect of fashion talent through her talent constantly challenging and innovative interpretation of the legend, and Patrizio Bertelli - a creative entrepreneur, not only established a worldwide product distribution PRADA channels and production systems, but also cleverly PRADA traditional and modern concept of the brand was the perfect combination of advanced technology.
After twenty years of effort and struggle, the long history of continuous development and evolution of the brand. By UGG Kid's Bailey Button 5991 Chestnut Miuccia Prada and Patrizio Bertelli of tacit cooperation, PRADA has grown from a small family business to become the world's top luxury brands.
Today, a total of 166 directly operated and Miu Miu PRADA boutiques, located in the world's major cities and tourist attractions. Located in Alexandra House, Central, Hong Kong shop is the first 170 PRADA boutiques. These "light green boutique", and its unique design combines functionality and elegance, perfect to bring out the best products PRADA. Recently, PRADA Epicenters flagship stores have been established, their unique style, shopping and culture is the integration of the new attempt.
Currently, PRADA Group already has PRADA, Jil Sander, Church's, Helmut Lang, Genny and UGG Kid's Bailey Button 5991 Chocolate Car Shoe and other prestigious international brands, but it also has the brand Miu Miu exclusive license.
PRADA Group under the command of all the processing and production of products are from Italy's Prada Spa Tuscany region under the jurisdiction of this region has been recognized as the most high-end leather goods and footwear manufacturing process and technology. For mass production, PRADA requirements for product quality did not let up, the view never compromise on quality has become a well-known corporate philosophy PRADA.
PRADA fashion design world, innovative ideas and unique source of
PRADA historical record of innovation time and time again, there are many allusions
Launched in 1984, PRADA classic black "pocono" nylon backpack
Spring and summer 1997 launch of the wedge heel leather flower pattern
Bowling Bag 2000 spring UGG Kid's Bailey Button 5991 Sand and summer launch Winter launch reflects retro 1940s style shoes and crocodile skin medicine bags
Spring and summer 2002 release buckle suede shoes
Spring and summer 2003 launch of the silver wedge heel and lined with ostrich skin handbags imitation precious stones; launched the same year with autumn and winter bud embellishment alligator heels
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